1️⃣ Parfum / Extrait de Parfum
Oil concentration: 20% – 40%
Longevity: 8–12 hours (sometimes more)
Projection: Powerful yet refined
Bottom line:
The highest concentration, the highest price, and the strongest impact. Designed for controlled use and for customers who know exactly what they want.
2️⃣ Eau de Parfum (EDP)
Oil concentration: 15% – 20%
Longevity: 6–8 hours
Projection: Clear and well-balanced
Bottom line:
The best ROI in perfumery. Long-lasting, practical, and premium. The smart choice for daily wear and special occasions.
3️⃣ Eau de Toilette (EDT)
Oil concentration: 5% – 15%
Longevity: 3–5 hours
Projection: Moderate
Bottom line:
Light, fresh, and fast-moving. Ideal for daytime and work environments—but not built for long hours.
4️⃣ Eau de Cologne (EDC)
Oil concentration: 2% – 4%
Longevity: 1–2 hours
Projection: Very light
Bottom line:
Short-term freshness. Best used after showering or in hot weather. More of a utility product than a full fragrance experience.
5️⃣ Eau Fraîche
Oil concentration: 1% – 3%
Longevity: Less than 1 hour
Projection: Almost none
Bottom line:
Scented water. Extremely fresh and sporty, but not a strategic fragrance choice.
📌 Summary:
- Looking for longevity and presence? → Parfum or EDP
- Smart daily wear? → EDP
- Workday or quick outings? → EDT
- Instant refresh? → EDC or Eau Fraîche
