Categories 
Designer Perfumes
Definition: Perfumes from international fashion houses whose primary goal is scale and market penetration.
Key Characteristics (KPIs):
- Brand Power: The name sells before the scent, e.g., Dior, Chanel
- Mass Appeal: A “safe” scent that appeals to 80% of the market
- Constrained R&D: High-quality ingredients, but controlled by cost.
- Longevity & Silage: Acceptable to good – rarely exceptional.
- Price Point: Medium to high, but carefully calculated.
Conclusion:
Designer = Low Risk / High Volume
A smart choice for everyday wear, work, and gifts.
Niche Perfumes
Definition: Specialized perfumes, aimed at discerning customers who know what they want and aren\'t seeking mass appeal.
Key Characteristics (KPIs):
- Creative Freedom: No marketing constraints.
- Ingredient Quality: Higher-quality, sometimes rare (natural/reinvented) ingredients.
- Performance: Often with superior silage and longevity. • Identity: A scent with a clear personality – you either love it or hate it.
- Price Point: High… and often justified.